Francis CrumpAuthor

October 1, 2019 - Demand for Einstein Analytics on the Rise

Francis Crump

Rapid growth in available data has increased the amount of time and sophistication necessary to make sense of enormous data. Making this data actionable has become its own industry. Demand for artificial intelligence (AI) is burgeoning quickly. According to Statista market research, the market for AI will increase from $9.5 billion in 2018 to $118.6 billion by 2025 in the US alone. How long ago did point of care first responders only dream of using AI-driven hand-held ultrasound to assess injury; AI-driven pattern detection systems now diagnose and inform emergency personnel when abnormalities are detected and suggest next course of action. Similarly, Salesforce Einstein Analytics Platform is the leading innovation in business intelligence. While Salesforce CRM is the leading software in increasing business data visibility, Einstein Analytics was developed specifically to expand business user-centric access to analytic apps leveraging algorithms to identify trends too complicated to view or detect otherwise, diagnose shortfalls, and suggest next actions.

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Jaime SeagravesAuthor

May 6, 2019 - How to Go Next Level at the Salesforce World Tour, New York

Jaime Seagraves

What has always struck me about the Salesforce World Tour gatherings is the energy in the room. It is a one-day, jam packed event meant to get all your Salesforce mojo in gear for the rest of the year. In order to get the most out of the event, I have some tips for you that will help you be a Salesforce Trailblazer.

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Danielle MitropoulosAuthor

March 12, 2019 - Lightning Interface: Are you ready for it?

Danielle Mitropoulos

Salesforce enthusiasts believe that companies moving over from Classic to Lightning Interface will be a major trend in the Salesforce ecosystem in 2019. Will you be a trendsetter for your company? If you are unsure, just know, the hype is real! However, as exciting as it may be, there are things to take into account before you make the switch to Lightning. Check out our recommendations on how you can tackle this switch and to determine if now is the right time.

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Julian TroakeAuthor

June 14, 2018 - Salesforce Challenges We all Share and What to do About Them

Julian Troake

I have always enjoyed attending the Salesforce World Tour events over the years. Our sponsorships at these events has taken Apps Associates around the country to cities like Washington D.C., New York, and Boston giving me and my colleagues opportunities to have productive face-to-face discussions with people just as passionate about Salesforce as us. Continue reading “Salesforce Challenges We all Share and What to do About Them”

Ben PastroAuthor

March 27, 2017 - Delivering More Awesome Customer Experiences with Salesforce

Ben Pastro

Trust is important in any relationship. As a customer myself, I know what it feels like when I give my business to someone and they don’t come through as promised. Building a strong level of trust takes time and it doesn’t take much to lose it. That’s why I am so gratified, time after time, to see our customers show their trust in Apps Associates, when they return to us to continue their cloud transformation. Continue reading “Delivering More Awesome Customer Experiences with Salesforce”

Ben PastroAuthor

February 27, 2017 - Delivering a Better Customer Experience with Salesforce

Ben Pastro

Kronos-Blog-ImageOrganizations must provide a seamless experience for their customers and employees or risk losing them. The challenge of integrating systems to support a seamless experience has grown with the adoption of the cloud.  More narrowly focused SaaS applications are replacing complex on-premises systems that offered this capability only after years of development and deployment.  The world of integration often includes cloud to cloud and cloud to on-premises scenarios.  Continue reading “Delivering a Better Customer Experience with Salesforce”