Our practice saw a huge uptick in customers who wanted to enhance their Salesforce experience. How could you blame them? Salesforce CRM is the powerhouse for data! Three hot products for our practice this year were CPQ, Field Service and of course, integrations. Let’s look at some of the success stories of 2019 here at Apps Associates and see if you’re in a similar situation to some of our clients.
Continue reading “Salesforce Practice 2019 Year in Review: Success Stories”
Jordan is a Staff Consultant at Apps Associates. 4x Certified in Service Cloud and Field Service Lightning, Jordan has a background in customer service and marketing. Current responsibilities include analysis and customization of Salesforce orgs for clients as well as research into new Salesforce applications that could be utilized in the future.
Rapid growth in available data has increased the amount of time and sophistication necessary to make sense of enormous data. Making this data actionable has become its own industry. Demand for artificial intelligence (AI) is burgeoning quickly. According to Statista market research, the market for AI will increase from $9.5 billion in 2018 to $118.6 billion by 2025 in the US alone. How long ago did point of care first responders only dream of using AI-driven hand-held ultrasound to assess injury; AI-driven pattern detection systems now diagnose and inform emergency personnel when abnormalities are detected and suggest next course of action. Similarly, Salesforce Einstein Analytics Platform is the leading innovation in business intelligence. While Salesforce CRM is the leading software in increasing business data visibility, Einstein Analytics was developed specifically to expand business user-centric access to analytic apps leveraging algorithms to identify trends too complicated to view or detect otherwise, diagnose shortfalls, and suggest next actions.
Continue reading “Demand for Einstein Analytics on the Rise”
Francis is an 8X certified Salesforce Einstein Analytics and Discovery Senior Consultant at Apps Associates. He is a Ph.D. scientist who has authored academic scientific publications in the fields of lipid membrane biophysics and molecular and cell biology in conjunction with Indiana University, Purdue University, University of Illinois, Duke University School of Medicine, and Washington University School of Medicine in St. Louis. He has reported on data-driven clinical research serving as regulatory scientist, director, and medical writing consultant for the biological device, pharmaceutical, and wellness industries. His work in science has shifted from generating and reporting data to finding better ways to help biotechnology companies assess, visualize, and make predictions using AI and machine learning to process data.
What has always struck me about the Salesforce World Tour
gatherings is the energy in the room. It is a one-day, jam packed event meant to get all your Salesforce mojo in gear for the rest of the year. In order to get the most out of the event, I have some tips for you that will help you be a Salesforce Trailblazer.
Continue reading “How to Go Next Level at the Salesforce World Tour, New York”
Jaime Seagraves is a Vice President at Apps Associates. He is a seasoned professional with 18 years of experience in the ever changing Information Technology Industry. Jaime consistently achieves measurable results in a very competitive, fast-paced environment and excels at identifying business opportunities, planning sales strategies, and cultivating long-term relationships. His focus is sales and account management for the firm. As a daily user of SF.com, Jaime’s true passion and background is with Analytics. He has been a key leader in some of the largest Big Data and Analytics implementations in the world. Jaime currently sits on Rutgers University Advisory Board for Big Data & Analytics.
Salesforce enthusiasts believe that companies moving over from Classic to Lightning Interface will be a major trend in the Salesforce ecosystem in 2019. Will you be a trendsetter for your company? If you are unsure, just know, the hype is real! However, as exciting as it may be, there are things to take into account before you make the switch to Lightning. Check out our recommendations on how you can tackle this switch and to determine if now is the right time.
Continue reading “Lightning Interface: Are you ready for it?”
Danielle Mitropoulos is a Boston native and a Salesforce Staff Consultant at Apps Associates. She is a certified Salesforce Administrator and has been working within the platform for over six years. Before joining the Apps Associates team, she was the Operations and Salesforce Administrator at a telecommunications company where she worked closely with both Sales and Marketing teams to support and enhance existing functionality, design and build new functionality to support business cases and hold trainings for end users to help with user adoption.
I have always enjoyed attending the Salesforce World Tour events over the years. Our sponsorships at these events has taken Apps Associates around the country to cities like Washington D.C., New York, and Boston giving me and my colleagues opportunities to have productive face-to-face discussions with people just as passionate about Salesforce as us. Continue reading “Salesforce Challenges We all Share and What to do About Them”
Julian is the Marketing Director at Apps Associates and is responsible for developing and implementing the marketing strategy. Julian has a broad background in IT services marketing, communications, internet marketing, and sales support and has delivered successful marketing campaigns across the globe. Prior to joining Apps Associates, Julian held senior positions in Fortune 500 companies like Xerox and EMC Corporation.
Trust is important in any relationship. As a customer myself, I know what it feels like when I give my business to someone and they don’t come through as promised. Building a strong level of trust takes time and it doesn’t take much to lose it. That’s why I am so gratified, time after time, to see our customers show their trust in Apps Associates, when they return to us to continue their cloud transformation. Continue reading “Delivering More Awesome Customer Experiences with Salesforce”
Ben is the President of Apps Associates. Ben is responsible for growing the company’s services & solutions portfolio to help its customers improve their businesses. Consistent with Apps Associates’ DNA, Ben brings a tremendous focus on establishing long-term customer partnerships and associate development.