Over the years, large companies have benefited from business intelligence but the associated costs have made it difficult for small and mid-sized businesses (SMB) to achieve similar results. However, there are many ways in which SMBs can improve their productivity with business analytics. Although they may lack the resources to have an internal analytics team, there are software solutions which can provide the following benefits:
Julian is the Marketing Director at Apps Associates and is responsible for developing and implementing the marketing strategy. Julian has a broad background in IT services marketing, communications, internet marketing, and sales support and has delivered successful marketing campaigns across the globe. Prior to joining Apps Associates, Julian held senior positions in Fortune 500 companies like Xerox and EMC Corporation.