As you are probably aware, the world of data, business intelligence (BI) and analytics has been changing rapidly over the past several years and that trend is expected to continue.  It is therefore necessary to look differently and ask some new and different questions when defining a BI and analytics strategy and architecture. In this article, I will outline 4 questions that must be asked when defining a modern BI and analytics strategy. I will not address some ‘old school’ but vitally important topics like, defining your audience, aligning BI objectives to corporate and business unit goals, and understanding the key metrics that drive your business. Those are still necessary and it is assumed that they will be completed. Instead, I will focus on the non-traditional questions that need to be asked. As recently as 2 years ago, these questions might have been optional. But those days are gone. Although I have some strong opinions on the answers, I will only be providing things to consider – not answers.