We last left one another considering sales enablement as a door to cooperation and collaboration which breaks the traditional corporate silo structure. What does this concept look like outside of sales enablement? Let’s dig into a function a bit less obvious to the sales enablement circle – Marketing. Continue reading “Keep the Silos on the Farm – Part II”
The word can evoke images of grain towers or underground guided missile chambers.
But living in today’s high-tech world…
Just the sound of the word can cause dread for what may follow. In tech circles, the word “silo” is rarely uttered in light or uncontentious conversation. It carries incredible negative connotation, perhaps because it often creates havoc. The impact of silos grows every day, especially in technology-driven companies (nearly all of us) where collaboration and nimbleness is increasingly more critical to success. Continue reading “Keep the Silos on the Farm”